Dominic Sturm

Dominic is an industrial designer and design strategist with over two decades of professional experience. He is the founder of FOND Design and has held key leadership roles within the Swiss design community, including serving as President of the Swiss Design Association (SDA) from 2018 to 2025, and continues to serve as a board member. He advises Pro Helvetia, the Swiss Arts Council, and has contributed his expertise to national and international juries such as the Swiss Technology Award, the James Dyson Design Award, and the Cannes Lions International Festival of Creativity. Alongside his practice, Dominic is an examiner at Zurich University of the Arts, HSLU Design Film Kunst, and the Schools of Design Zurich and Graubünden. As a member of the Advisory Board at HSLU Design Film Kunst, he contributes his experience from professional practice to the strategic development of its educational offering.
Dominic holds an Executive MBA in Brand Management and Communication from the University of Bern, graduating summa cum laude. His Master’s thesis, "Brand-Based Product Design as an Instrument of Premiumization: Country-of-Origin Effects and Design Logics in Swiss Companies", explores how product design can translate brand strategy into perceived value and support the premium positioning of Swiss brands.