Paméla employs a user centric approach to create novel and intuitive experiences that are tailored for its stakeholders. She graduated in 2021 with her bachelor's degree in Interaction design. During her studies at the Zurich university of the Arts, she acquired a variety of design skills, with a focus on UX design. Her thesis about an on demand renting service, combined physical components with an app while focusing on co-creation with users.
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