Let the right one in
For Touchless Biometric Systems (TBS) a leading Swiss producer of biometric solutions, we designed a distinctive brand concept that combines Swissness, technology and security. The brand effectively balances a recognizable Swiss identity with a distinct departure from traditional Swiss imagery.
Ensuring a consistent design process across all relevant touchpoints is crucial for establishing a unified and cohesive brand image that builds consumer recognition and trust.
By utilizing unconventional landscape photography, minimalistic graphics and product design, and an exclusive trade show presence, we established a unique brand identity for TBS. Unlike its competitors, TBS does not rely on a negative, defensive communication strategy. The brand instead emphasizes a welcoming approach by highlighting its positive ability to provide authorized individuals with access. This approach reflects Swiss values such as security, quality, and stability, contributing to TBS's continued success in the biometric premium segment over the past decade.
A biometric device could appear either competent or intimidating. While both options can be designed by us, which one would be more desirable for a high-end swiss brand such as TBS?
How do we design a product family?
FOND provided strategic brand development and art direction that informs not only the industrial design of TBS's product portfolio but also extends to all other aspects of the brand, such as the design of communication materials, trade fair concept, corporate imagery selection, and presentation of the product portfolio.
For TBS, we designed a minimalist and exclusive booth concept that stands out from the noisy and showy competition at technology trade fairs. It offers visitors a break from sensory overload and lets them focus on the most important aspects.
Based on the principles of the TBS brand world, we designed a gamified multitouch experience for TBS. This allows the staff to visually explain their comprehensive product and service portfolio and the exhibition visitors to playfully learn about the products and understand how they work together.