Brand Design for TBS by FOND Design

Let the right one in

For Touchless Biometric Systems (TBS) a leading Swiss producer of biometric solutions, we designed a distinctive brand concept that combines Swissness, technology and security. The brand effectively balances a recognizable Swiss identity with a distinct departure from traditional Swiss imagery.

Brand design for TBS by FOND Design
TBS Logo Alignment by Studio MST
Brand design for TBS by FOND Design

Ensuring a consistent design process across all relevant touchpoints is crucial for establishing a unified and cohesive brand image that builds consumer recognition and trust.

Brand design for TBS by FOND Design
Brand design for TBS by FOND Design
Brand design for TBS by FOND Design

By utilizing unconventional landscape photography, minimalistic graphics and product design, and an exclusive trade show presence, we established a unique brand identity for TBS. Unlike its competitors, TBS does not rely on a negative, defensive communication strategy. The brand instead emphasizes a welcoming approach by highlighting its positive ability to provide authorized individuals with access. This approach reflects Swiss values such as security, quality, and stability, contributing to TBS's continued success in the biometric premium segment over the past decade.

Brand design for TBS by FOND Design
Brand design for TBS by FOND Design

A biometric device could appear either competent or intimidating. While both options can be designed by us, which one would be more desirable for a high-end swiss brand such as TBS?

Industrial Design for TBS by FOND Design

How do we design a product family?

To design a product family we need to first understand the brand and the target audience. Based on this we define a suitable design language, establish a hierarchy, ensure consistency, consider customization, and finally test and iterate the products based on user feedback.

By following these steps, a cohesive and effective product family can be created that meets the needs of the target market and establishes a strong brand identity.

Brand Design for TBS by FOND Design

FOND provided strategic brand development and art direction that informs not only the industrial design of TBS's product portfolio but also extends to all other aspects of the brand, such as the design of communication materials, trade fair concept, corporate imagery selection, and presentation of the product portfolio.

Brand Design for TBS by FOND Design
Brand Design for TBS by FOND Design
Brand Design for TBS by FOND Design

For TBS, we designed a minimalist and exclusive booth concept that stands out from the noisy and showy competition at technology trade fairs. It offers visitors a break from sensory overload and lets them focus on the most important aspects.

Spatial Design for TBS by FOND Design
Brand Design for TBS by FOND Design
UX Design for TBS by FOND Design

Based on the principles of the TBS brand world, we designed a gamified multitouch experience for TBS. This allows the staff to visually explain their comprehensive product and service portfolio and the exhibition visitors to playfully learn about the products and understand how they work together.

Spatial Design for TBS by FOND Design

Client

Touchless Biometric Systems

Designers

Dominic Sturm

Services

Strategic Design, Industrial Design

Partners

Studio Martin Stoecklin, Kilian Kessler Photography, Zsigmond Toth Photography

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