Messengers of good food
LILY'S is responsible, social and fast. So is the messenger bag we have designed for them; Packed with function, user-centricity and coolness. Delivering mouth-watering food straight into the living rooms is a life style, not a chore.
Building on the previous messenger bag, we have conducted user research and field studies to gain a deep understanding of the needs and preferences of messengers. Through this process, we have identified several pressing requirements that have emerged as key areas for improvement: shifting the bag's center of gravity closer to the spine, reducing the number of compartments to align with actual average delivery volumes, and minimizing weight.
Additionally, we decided to separate the bag and the harness, providing an added advantage in terms of hygiene and odor control for messengers during deliveries and at the point of delivery.
What does genderfluid design mean in terms of the ergonomics of a backpack?