Packaging Design for Mikas by FOND Design

Getting the sausage party started

For MIKAS - Zurich's hippest sausage maker - we have designed a clever packaging concept that focuses on the essentials: the sausage! Honestly, delightfully, and vividly, the packaging presents the sausage as the centerpiece.

Packaging Design for Mikas by FOND Design
Packaging Design for Mikas by FOND Design

We found the end of the sausage particularly interesting, where the drying process or the cut leaves visible marks, revealing its true character. We have created a focal point by incorporating a peephole in the packaging. Our goal was to use minimal materials, keep the packaging affordable and free from unnecessary embellishments. The vacuum packaging adds its own appeal, and we enjoy the contrasting reflections against the uncoated paper. Each sausage is a one-of-a-kind creation that deserves to be highlighted and given center stage

Packaging Design for Mikas by FOND Design
Packaging Design for Mikas by FOND Design
Packaging Design for Mikas by FOND Design

Food packaging design is essential for practical, strategic, and environmental reasons. It safeguards the product, communicates vital information, and enhances brand perception. A well-designed package not only influences purchasing decisions but also minimizes environmental impact through sustainable materials and eco-friendly practices. It plays a vital role in branding, establishing credibility, and creating a positive consumer experience.

Packaging Design for Mikas by FOND Design
Packaging Design for Mikas by FOND Design

Client

Mikas

Designers

Dominic Sturm

Services

Industrial Design, Brand Design

Partners

Büro 146