Premium is neither a particular style nor a diluted form of luxury. It emerges when design, quality, function and the experience of use align with the brand to create a convincing sense of greater value.

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In the world of audio equipment, design is often limited to the front of the device. This is different with the high-end audio tube amplifiers FOND designed for the Swiss manufacturer Zeiler Audio. Here, all elements from the controls to the smallest functional details inside the enclosure have also been formally defined. In addition to typical Swiss design maxims such as objectivity and formal timelessness, we consequently designed for manufacturing to achieve an aesthetic and consistent design.

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Swiss design is known far beyond its borders and reflects the diversity of the country. From highly functional to expressive, its development is closely linked to Switzerland's economic and societal changes. To understand the success of Swiss design, it is worth both looking back at industrialisation and considering the significance of sustainability in modern design practice.

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When designing pacifiers for optimal user satisfaction, it is essential to balance cuteness, ergonomics, and manufacturing technology. However, achieving this can be challenging as babies and parents have vastly different needs and expectations.

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Design for administration is an increasingly relevant topic. Modern public administrations have recognised the importance of well-designed experiences and processes - both for their citizens and for their employees. Our collaboration with the Amt für Raumentwicklung Graubünden shows how our design practice can support them.

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Designing for startups always poses a unique challenge, characterized by speed and a high degree of creative freedom. As an industrial design service provider, we took on the challenge of designing for NematX, a Swiss startup and spin-off of the prestigious Swiss Federal Institute of Technology ETH. Our team successfully managed the entire design project, from the initial concept to the launch of the NEX-01 industrial 3D printing platform at FORMNEXT 2022 in Frankfurt, within a tight timeframe of less than 6 months.

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Startups face the challenge of establishing a compelling market presence after their initial funding round while also managing the demands of their core business. Competent design support can help avoid typical mistakes and reduce stress. Three examples from our practice illustrate how an early design strategy can support startups in their initial market entry.

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